Natura announced its plans to launch a franchise-based business model in Mexico. Starting in 2025, this new business model will replace the existing direct-selling model. With the localized format, Natura will tailor operations to the current Mexican market.
L’Oreal has sold its skincare brands, Decléor and Saint-Gervais Mont Blanc to Cospal, a new French brand builder. Matthieu Lesieus founded Cospal in 2024 and hopes to expand his presence in the beauty and wellness market.
Briogeo has launched a new Style + Treat Dry Shampoo Puff featuring puff-top packaging for mess-free application. The dry shampoo is finely milled, aerosol-free, talc-free, and available in two shades for all hair colors— translucent clear and tinted for darker hair.
Eva NCY Haircare recently redesigned its packaging, featuring a minimum of 50% post-consumer recycled plastic (PCR), reducing total greenhouse gas emissions by approximately 30%, and is curbside recyclable.
Elemis has appointed Antonio Statelli as President of North America. Statelli has served as General Manager for the EMEA region at Elemis for the past 15 months. As President, Statelli will work to strengthen brand impact and recognition in the region.
Read the full list below.
Here are our top 10 most-viewed stories from the past week:
1. Ranking the Top 20 Cosmetic Companies
2. Top 15 Fragrances in the World in 2024
3. Top 10 Haircare Brands in 2024
4. Natura Plans to Launch a Franchise Business Model in Mexico
5. Cospal Acquires L’Oréal’s Saint-Gervais Mont Blanc & Delécor Brands
6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist
7. Briogeo Debuts Style + Treat Dry Shampoo Puff
8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify
9. Eva NYC Haircare Redesigns Packaging to be More Sustainable
10. Antonio Statelli Appointed President of Elemis North America
Thanks for reading our Breaking News. We’ll have a new list for you next Monday.
Have a great week!
