Tom Ford tapped actor John David Washington to introduce its new signature fragrance Bois Pacifique.
Launching on January 21, 2025, the campaign images and video show Washington immersing himself in the grandeur of Big Sur in Northern California, reflecting the fragrance’s signature notes.
Bois Pacifique’s main notes include sandalwood, cedar, and oakwood. Other fragrance notes include cardamom, akigalawood, and turmeric to create a woody spicy scent.
Washington is a SAG and Golden Globe-nominated actor, having made his debut in 2015 for the HBO show “Ballers.” Since then, he has starred in Spike Lee’s “BlacKkKlansman,” Christopher Nolan’s “Tenet,” Sam Levinson’s “Malcolm & Marie,” David O. Russell’s “Amsterdam,” and Gareth Edwards’ “The Creator.”
He currently stars in the film adaptation of August Wilson’s “The Piano Lesson” for Netflix, after first inhabiting the role of ‘Boy Willie’ in the celebrated 2022 Broadway revival.
The campaign is lensed by David Sims.
Launching on January 21, 2025, the campaign images and video show Washington immersing himself in the grandeur of Big Sur in Northern California, reflecting the fragrance’s signature notes.
Bois Pacifique’s main notes include sandalwood, cedar, and oakwood. Other fragrance notes include cardamom, akigalawood, and turmeric to create a woody spicy scent.
Washington is a SAG and Golden Globe-nominated actor, having made his debut in 2015 for the HBO show “Ballers.” Since then, he has starred in Spike Lee’s “BlacKkKlansman,” Christopher Nolan’s “Tenet,” Sam Levinson’s “Malcolm & Marie,” David O. Russell’s “Amsterdam,” and Gareth Edwards’ “The Creator.”
He currently stars in the film adaptation of August Wilson’s “The Piano Lesson” for Netflix, after first inhabiting the role of ‘Boy Willie’ in the celebrated 2022 Broadway revival.
The campaign is lensed by David Sims.
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