Rolex Elevates 2024’s Academy Awards Ceremony

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The 96th Academy Awards ceremony concluded amid global fanfare. While many well-established names led the Oscar nominations, it was the new generation of Hollywood actors and actresses who stole the show on the Awards’ red carpet, ushering in a new era of sartorial glamour. Alongside Rolex, the Academy Awards proves that it is not only a hallmark in celebrating the best in cinema but is also a convergence of style and creative expression, highlighting the equal excitement going on behind the scenes as there was onstage.


Celebrating Cinematic Excellence

For the eighth consecutive year, Rolex was the Proud Sponsor of the Oscars ceremony, highlighting creative inspiration and artistic emotion while celebrating technical prowess and the work that goes into the making of a film. Televised live in more than 200 countries worldwide, the annual event not only celebrates the best of cinema but plays a part in shaping the landscape of cinema worldwide, every year. The awards ceremony is the ultimate recognition by one’s peers in the world of cinema. As Rolex puts it, “Cinema is at once an art, a science, and an industry, and the Oscars ceremony shines a light on every one of its facets.”

Read More: Rolex and Cinema: Writing History Side By Side

Rolex Hosts Oscar Greenroom

Rolex once again welcomed Hollywood’s elite to its curated antechamber at the 96th Academy Awards ceremony in Hollywood’s Dolby Theater. A longtime sponsor of the Oscars’ ceremony, Rolex’s Greenroom was an immersive experience designed with original decor and furnishings where nominees and presenters gather before and after stepping onto the stage. This year saw the design of the Greenroom shine a spotlight on the vegetal world.

The Greenroom pushed the element of “green” to the forefront with a representation of a delicate vegetal environment, using the image of fans as inspiration. The Greenroom’s concept integrates essential elements from nature like organic structures and chlorophyll to celebrate the harmony of lush flora through the lens of the chromatic universe.

Read More: Rolex Mentor and Protégé Arts Initiative Celebrates 20th Anniversary

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The Greenroom also displayed the Oyster Perpetual Day-Date 40 in 18 ct Everose gold with a slate ombré dial. Rolex shares, “The shapes within this vegetal universe recall details such as the fluting on watch bezels and the brushed metal surfaces of watch dials, transmitting their luminous vibrations. A watch of great prestige, the Day-Date has only ever been made from precious metals and is instantly recognisable, partially thanks to its emblematic President bracelet.”

Read More: Rolex’s Greenroom Brings a Sustainability Theme to the 95th Oscars

Rolex and Hollywood


The Governors Awards marks the beginning of the Oscars season, honouring the best in cinema, and is presented in recognition of a lifetime of remarkable achievements.

2017 was the year Rolex conceptualised its partnership with the Academy of Motion Picture Arts and Sciences — the film industry’s highest authority. Rolex became the Exclusive Watch of the Academy, the Proud Sponsor of the Oscars and the Exclusive Sponsor of the Governors Awards. Rolex is also a Founding Supporter and the Official Watch of the Academy Museum of Motion Pictures.

The relationship between Rolex and the Oscars showcases the pursuit of excellence and knowledge, the conservation of the art, and the rise of new talent. The long-term partnership underscores the convergence of the values to celebrate all aspects of the film industry, preserving its legacy for future generations, spark inspiration, and connect global audiences through their passion for cinema.

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