Premiere San Antonio Opens on October 1st

Premiere Show Group is expanding to Texas with the debut of Premiere San Antonio on October 1st – 2nd at the Henry B. González Convention Center.

Ed McNeill, Senior Vice President, USA Beauty LLC says, “Premiere San Antonio is the place to help innovators get in front of beauty professionals across the US while simultaneously experiencing the latest trends, techniques, and new products…providing a first-class opportunity to connect with 175+ industry leading brands from around the globe.”

Visitors will be able to watch live demos, shop, and forge invaluable connections with brands across hair, nails, barber, skincare, and makeup. The show will feature over 200 educational classes, insights into current trends and techniques, and exclusive offers to purchase the latest products. 

Register for a pass at Premiere San Antonio’s website.

Hundreds of Participating Beauty Brands

Exhibiting brands include Advance Amika, Andis, Apres, Avlon, BaBylissPro, Barberology, Chi by Farouk, Circadia By Pugliese, CND, Dermaware Bio Targeted Skincare, Evolution Nails, Gelish, Halocouture, Hattori Hanzo Shears, Johnny B, Kenra Professional, Kokoist, L’Oréal Texture of Change, Nail Factory Co, Nano Shape Of Beauty, Olaplex, Rude Cosmetics, Sexy Hair—and many more.

SalonCentric is also returning as an exhibitor, extending its 15+ year partnership with the show. Visitors will meet its #ItTakesAPro Team and watch demos from the product-obsessed beauty gurus.

The educational program includes over 200 complimentary sessions and 15+ hands-on workshops from industry experts. Participation in workshops and competitions are an additional fee.

Participating educators and artists include Lihn Phan, Sofie Pok, Presley Poe, Nicck Townsend, Matty Conrad, Sam Villa, Danielle Keasling, J Ladner, Leysa Carrillo, Daniel Mason Jones, Tim Bo Mack, Wayne Tuggle, Tippi Shorter Rank, Lauren Wireman, Lavette Cephus, Michelle O’Connor, Jacob Khan—and more.

The main stage will feature experts from BaBylissPRO, Matrix, Social Art House, SalonCentric #ItTakesAProTeam, Danger Jones, Redken, and L’Oréal Professionnel demonstrating the latest techniques in color, style, and texture. 

At the Barber Stage, professionals and students will take home the latest barber trends in classic cuts, modern twists, designs, fades, and grooming from barber experts Carlos Los_Cut_It Estrella, John Mosley, Matty Conrad, Lucas Kemper, Allison Cuts, and Papiblendzz & Chuy Filos.

Professionals can also fulfill license requirements with the Continuing Education Package. Texas licensed professionals can have the opportunity to earn 4 CE hours provided by the Center of Attraction Hair Gallery—and licensees in other qualifying states can earn up to 6 CE credit hours.

Save the Dates

The show follows this year’s highly successful Premiere Orlando show, with 42,000 visits from beauty professionals and students and over 500 exhibiting brands.

Premiere Shows has a 30+ year history of supporting the beauty industry through education and is the nation’s leading network of immersive events that bring together licensed beauty professionals, students, renowned educators, and brands. Next up is Premiere Columbus on October 8–9, 2023; Premiere Anaheim on February 4-5, 2024; and Premiere Orlando on June 1-3, 2024.

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