To promote the new collection, Nexxus partnered with Hailee Steinfeld for the “Get Hy with Nexxus” Campaign.
Drawing inspiration from skincare and cosmetics to deliver healthy, bouncy volume, the brand has completely revolutionized what it means to achieve a voluminous style.
The Hy-Volume Collection introduces Hyaluronic Tubing and Air-Lift technologies meant to deliver dramatic, weightless volume that lasts up to 48 hours.
With a three-step system — shampoo, conditioner, and volumizing cloud foam — the collection delivers up to 2 inches of root lift and three times more weightless volume versus untreated hair.
Jessica Engelhardt, Head of Nexxus Hair Care, North America, said,
“At Nexxus, we are dedicated to pushing the boundaries of what’s possible in hair care. With our deep expertise in protein science, we’re constantly innovating to help people achieve their ultimate hair goals — without sacrificing hair health. For us, it’s all about the hair long game.”
The shampoo and conditioner leverage the brand’s first-ever Hyaluronic Tubing Technology, wrapping every strand in plumping polymers to create volume that lasts.
Nexxus has taken inspiration from mascara tubing technology for this collection.
The brand’s new Air-Lift Technology powers the Hy-Volume Cloud Foam.
The formula creates space between strands that lifts hair from root to tip for extreme volume and weightless bounce while shielding hair from heat and humidity.
Beth Labrecque, Nexxus Scientist, commented.
“Volumizing products can be harsh and damaging to hair, which is why it was so important for us to create a line that delivers big results without compromising hydration or overall hair health. The Hy-Volume Collection is revolutionary, offering a unique combination of science and style. We applied the approach of hyaluronic acid-based skin care products and tubing mascaras on the market to create a truly unique hair care line that volumizes hair without weighing it down.”
Steinfeld is set to host a launch event for the Nexxus Hy-Volume Collection on March 20 in Los Angeles. The “Get Hy with Nexxus” Campaign will also launch with a series of influencer and media activations.
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