Technology research and advisory company Technavio has released a new report on how AI drives market growth, especially in the nail care segment. The report estimates that the nail care products market will grow at a CAGR of 4.3%, by $5.96 billion from 2024 to 2028.
Consumers are strongly interested in quick-dry, gel-like polishes, and long-wear nail lacquers.
L’Oréal USA and Coty have catered to trending shades such as creamy blue, soft red, royal dark teal, milk chocolate, and glossy fuchsia. Other current trends include gel-based manicures, dip powder manicures, chrome nails, French tips, and DIY nail art.
Fashion trends and social media platforms continue to drive the nail care products market, as Millennials, Gen-Z, working women, and college-going girls continue to fuel demand.
Technological integration is a key trend, with virtual try-on experiences and mobile-based apps offering a convenient shopping experience. These virtual tools allow customers to test out different shades before purchasing.
Consumers are becoming more conscious of the ingredients used in nail care products, leading to a demand for clean-label and vegan-certified products. Synthetic products are gaining popularity, with an increasing preference for paraben-free, phthalate-free, and petrochemical-free formulas.
Organic ingredients, such as grape seeds, sea buckthorn, apricot active extracts, green tea, and rosemary, are also in-demand ingredients for nail care products.
While there is a growing interest in DIY trends, nail kits, and accessories, salons remain important to the market, as they offer Manicures, Pedicures, and Dip Powder Manicures to cater to the increasing disposable incomes of consumers.
View the report online.
Consumers are strongly interested in quick-dry, gel-like polishes, and long-wear nail lacquers.
L’Oréal USA and Coty have catered to trending shades such as creamy blue, soft red, royal dark teal, milk chocolate, and glossy fuchsia. Other current trends include gel-based manicures, dip powder manicures, chrome nails, French tips, and DIY nail art.
Fashion trends and social media platforms continue to drive the nail care products market, as Millennials, Gen-Z, working women, and college-going girls continue to fuel demand.
Technological integration is a key trend, with virtual try-on experiences and mobile-based apps offering a convenient shopping experience. These virtual tools allow customers to test out different shades before purchasing.
Consumers are becoming more conscious of the ingredients used in nail care products, leading to a demand for clean-label and vegan-certified products. Synthetic products are gaining popularity, with an increasing preference for paraben-free, phthalate-free, and petrochemical-free formulas.
Organic ingredients, such as grape seeds, sea buckthorn, apricot active extracts, green tea, and rosemary, are also in-demand ingredients for nail care products.
While there is a growing interest in DIY trends, nail kits, and accessories, salons remain important to the market, as they offer Manicures, Pedicures, and Dip Powder Manicures to cater to the increasing disposable incomes of consumers.
View the report online.
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