Mao Geping cosmetic company has become the first beauty brand to be listed on the Hong Kong Stock Exchange. The namesake brand was founded over 25 years ago by newly named billionaire, and opera singer-turned-celebrity makeup artist Mao Geping.
The Mao Geping brand owns two major cosmetics labels, including its flagship brand Mao Geping, and Zhi’ai Zhongsheng, also known as Love for Keeps. The company also owns a professional makeup school with nine branches across China.
Products are known for incorporating Chinese aesthetic designs into the packaging.
The company officially went public on Tuesday, December 10, and raised at least $300 million in the initial public offering. The company sold 78.4 million shares at $3.80, each.
Mao and his wife, Wang Liqun, who serves as the company’s vice chairperson, hold a 45% joint stake in the label, directly and through investment entities.
Mao has created a strong presence online on the Bilibili account with over 900,00 followers. Mao and his school highlight a subtle light technique with shadow play.
The Mao Geping brand owns two major cosmetics labels, including its flagship brand Mao Geping, and Zhi’ai Zhongsheng, also known as Love for Keeps. The company also owns a professional makeup school with nine branches across China.
Products are known for incorporating Chinese aesthetic designs into the packaging.
The company officially went public on Tuesday, December 10, and raised at least $300 million in the initial public offering. The company sold 78.4 million shares at $3.80, each.
Mao and his wife, Wang Liqun, who serves as the company’s vice chairperson, hold a 45% joint stake in the label, directly and through investment entities.
Mao has created a strong presence online on the Bilibili account with over 900,00 followers. Mao and his school highlight a subtle light technique with shadow play.
Read Next
L’Occitane Begins to Re-Privatize
‘Beauty Futures’ Report Reveals Generational Shopping Trends
