K-beauty brand Anua has entered a strategic partnership with Ulta Beauty, launching in digital and brick-and-mortar channels.
Anua was founded by global brand incubator The Founders led by co-CEOs Lee Sunhyung and Lee Changjoo in 2019. The brand offers diverse product lines that target specific skin concerns. Products use natural ingredients and dermatological components.
This large-scale retail expansion is the first time a K-beauty brand has secured direct distribution rights with Ulta Beauty for its complete store network.
An ANUA representative stated,
“This Ulta Beauty partnership will significantly strengthen our global presence by expanding our reach to local consumers. Through ANUA’s innovative product development and enhanced customer experience, we will accelerate our growth trajectory toward becoming the leading global K-beauty brand by establishing a comprehensive omnichannel distribution network.”
Beginning with its online launch this month, Anua aims to complete its rollout across all 1,500 physical locations by February next year.
Anua will offer its bestselling Heartleaf and Rice skincare lines. The brand will also debut promotional gifts such as a complimentary mini cleansing oil for online purchases and a double cleansing duo for in-store customers.
Anua was founded by global brand incubator The Founders led by co-CEOs Lee Sunhyung and Lee Changjoo in 2019. The brand offers diverse product lines that target specific skin concerns. Products use natural ingredients and dermatological components.
This large-scale retail expansion is the first time a K-beauty brand has secured direct distribution rights with Ulta Beauty for its complete store network.
An ANUA representative stated,
“This Ulta Beauty partnership will significantly strengthen our global presence by expanding our reach to local consumers. Through ANUA’s innovative product development and enhanced customer experience, we will accelerate our growth trajectory toward becoming the leading global K-beauty brand by establishing a comprehensive omnichannel distribution network.”
Beginning with its online launch this month, Anua aims to complete its rollout across all 1,500 physical locations by February next year.
Anua will offer its bestselling Heartleaf and Rice skincare lines. The brand will also debut promotional gifts such as a complimentary mini cleansing oil for online purchases and a double cleansing duo for in-store customers.
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