It’s easy for organizations to get stuck in strategy myopia — prioritizing the urgent, the proven, and the easily measured — particularly in a moment of intense change. To avoid this, successful leaders follow five principles. First, they refuse false proxies, recognizing that new projects to solve future problems are always less efficient than the status quo. Second, they focus on their customers’ needs, rather than what they currently produce. Third, they know you can’t compromise your way to an elegant strategy, and they make sure the right people are in the room. Fourth, they recognize that solving a big problem requires starting with a small solution. And fifth, they focus on interesting questions, rather than correct answers.
