Boom! Beauty, the first pro-age beauty and skincare brand designed for mature women, revamped its Boomsticks with a new clean beauty formula and eco-conscious packaging.
This update enhances skincare benefits while ensuring a silky, smooth application in a design that reflects the brand’s commitment to beauty and sustainability.
The Boomsticks packaging is now made with 50% post-consumer recycled (PCR) materials.
Barbara Roll, CEO of Boom! Beauty, said,
Our dedication to transparent, sustainable skin wellness defines our approach to beauty, and our commitment to safety doesn’t stop at the launch of new products. We perform ongoing testing at regular intervals, ensuring products maintain integrity and efficiency. Through the Boom! Better Beauty Standard, to deliver products that are as kind to users’ skin as they are to the earth, combining simplicity and effectiveness without compromise.”
The new formula is powered by Sodium Hyaluronate and Cocoa Butter to hydrate and lock in moisture for a long-lasting, comfortable feel while softening fine lines.
The Boomsticks also include Sea Buckthorn Oil, which delivers essential nutrients like omega fatty acids and vitamins C and E, offering antioxidant protection while nourishing skin.
Advanced emollients like Octyldodecanol and Caprylic/Capric Triglyceride also provide a silky texture, ensuring an even, flawless application.
The newly reformulated Boomstick collection features Rose Nude, Parisian Red, Golden Peach, and Glimmer.
This update enhances skincare benefits while ensuring a silky, smooth application in a design that reflects the brand’s commitment to beauty and sustainability.
The Boomsticks packaging is now made with 50% post-consumer recycled (PCR) materials.
Barbara Roll, CEO of Boom! Beauty, said,
Our dedication to transparent, sustainable skin wellness defines our approach to beauty, and our commitment to safety doesn’t stop at the launch of new products. We perform ongoing testing at regular intervals, ensuring products maintain integrity and efficiency. Through the Boom! Better Beauty Standard, to deliver products that are as kind to users’ skin as they are to the earth, combining simplicity and effectiveness without compromise.”
The new formula is powered by Sodium Hyaluronate and Cocoa Butter to hydrate and lock in moisture for a long-lasting, comfortable feel while softening fine lines.
The Boomsticks also include Sea Buckthorn Oil, which delivers essential nutrients like omega fatty acids and vitamins C and E, offering antioxidant protection while nourishing skin.
Advanced emollients like Octyldodecanol and Caprylic/Capric Triglyceride also provide a silky texture, ensuring an even, flawless application.
The newly reformulated Boomstick collection features Rose Nude, Parisian Red, Golden Peach, and Glimmer.
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