Beauty by Imagination Names VP, Brand Strategy & Growth for Goody and Ouidad

Beauty by Imagination (BBI) a manufacturer of haircare brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic, has named Jennifer Van Aken as Vice President, Brand Strategy & Growth for Goody and Ouidad.

In this strategic leadership position, Van Aken will be responsible for general management of the brands including global P&L, go-to market strategy, social, innovation strategy, brand visual identity and brand growth strategy.
Van Aken joins BBI with over 25 years of experience in strategic marketing, innovation development and brand building work for companies including L’Oreal, Beiersdorf and Unilever. 

With Van Aken joining BBI as VP, Brand Strategy & Growth, Amanda Orban, former Vice President, has transitioned to the role of Vice President, Trade Marketing.

“We are thrilled to welcome Jennifer Van Aken to BBI to lead these two dynamic brands. Jenn’s extensive experience in the beauty industry is well suited for this role and we’re looking forward to her impact as one of our three female VPs leading BBI’s Business Units,” said Marina Binichis, EVP of Marketing, Communications & Ecommerce at Beauty by Imagination.
Earlier this year, Beauty by Imagination named Jonathan Thompson-Hill as Executive Vice President of Global Sales.

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